Built By a Marketer Who's Scaled $25M+ in Sales—And Learned What Actually Works

After nearly 20 years building and scaling companies in health, wellness, and B2B services, I got tired of watching businesses waste money on bad leads and broken sales processes.

Michael Giannoulis, Founder & CEO of Appendment AIM

Michael Giannoulis

Founder & CEO, Appendment AIM

From Walmart Stock Clerk to CEO

My path to building Appendment AIM wasn't exactly conventional. I grew up in Tarpon Springs, Florida—a tight-knit Greek community just outside Tampa Bay. Unlike most marketing "gurus," I didn't start with a trust fund or a tech job at Google. I started stocking shelves at Walmart on the overnight shift, just trying to make ends meet.

The Lucky Break That Changed Everything

In 2006, my mom took out a loan against her house to buy a cell phone retail franchise. She asked me to help manage it. That little retail store became my MBA before I even knew what an MBA was.

While managing the store, I got curious about the internet. I started learning how people were selling products online, building marketing funnels, writing ads. I launched my first blog and started posting content. That's when a friend's mother—who was doing direct response marketing online—noticed my work and offered me a shot at copywriting.

She became my mentor. She taught me everything: how to build a marketing funnel, how to write ads that convert, how to understand what different audiences actually want. I was hooked.

Building the Hard Way

Over the next 15 years, I built and scaled multiple companies:

  • BPO USA – A business process outsourcing firm providing marketing, sales, programming, and customer service for training and education brands
  • Health & Supplement Brands – Scaled multiple direct-to-consumer companies to 7 and 8 figures using Facebook, YouTube, and email funnels
  • Pixx Media – Co-founded a media company focused on content and digital products
  • Real Estate Investment – Co-owner of a real estate investment firm

Along the way, I led teams of copywriters, marketers, and developers across three continents. I launched dozens of information and supplement brands. I learned how to sell—not just products, but ideas, solutions, and transformations.

"I've spent two decades testing what works in outreach. Appendment AIM is the system I wish I had when I was building my first companies."

Credentials & Experience

By The Numbers

  • 📈 $25M+ in scaled sales across multiple companies
  • 📚 Nearly 20 years in internet marketing
  • 🎓 MBA in Business Administration (WGU, 2019)
  • ✍️ 14+ years writing about marketing and business
  • 🌍 Led teams across 3 continents
  • 🏢 CEO of multiple companies
  • 🎯 Launched dozens of DTC brands

What I'm Known For

  • Copywriting & direct response marketing
  • Scaling DTC brands on Facebook, YouTube, email
  • Building and optimizing marketing funnels
  • Training marketers and copywriters
  • Business process optimization
  • AI-powered sales enablement
  • Growing publishing businesses
  • Acquiring and scaling companies

Why I Built Appendment AIM

After scaling multiple 7 and 8-figure businesses, I kept seeing the same problem everywhere:

Companies were hemorrhaging money on paid ads that brought in garbage leads. They were hiring SDRs who burned out in 90 days. They were spending thousands on lead lists that were 60% invalid.

But I knew from personal experience that OUTREACH WORKS—when it's done right.

  • In my supplement businesses, strategic email sequences generated millions in sales
  • In my education brands, targeted funnels brought in qualified buyers who actually completed programs
  • In my consulting work, helping companies optimize their outreach systems consistently doubled and tripled their pipeline

The missing piece wasn't the tactics—it was the STRATEGY.

Most agencies just blast generic messages and hope for 2% response rates. That's not outreach. That's spam.

So I built Appendment AIM (Appendment Inbound Marketing) to solve this problem: What if you could use INBOUND MARKETING principles—education, value-first content, relationship building—in your OUTBOUND campaigns?

That's what we do. And it works.

Ready to Work With Someone Who's Actually Built Companies?

Let's talk about your outbound strategy and see if AIM is the right fit for your business.

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